DKNY to launch Smoothies Shapewear
Colorful, Fashionable and Meant To Be Seen

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(New York, NY –September 23, 2009) DKNY is proud to introduce Smoothies, a new line of fun and flirty shapewear that doubles as a fashion accessory. DKNY Smoothies is the first dual-purpose shapewear that doesn’t have to be kept a secret.

DKNY Smoothies made their debut on DKNY’s Spring 2010 runway. The ultimate layering piece, they were shown peeking out under tailored short suits, wrap dresses and tunics. They are appropriate for almost every “smoothing occasion” – ranging from sporty – to fun and casual – to the most formal. DKNY Smoothies are sensuous and soft to the touch. The subtle control comfortably and stylishly smoothes away lumps and eliminates panty lines. Comfort, style and color make DKNY Smoothies the ultimate fashion essential.

Available in three silhouettes: a Short, Hi Waist Short and Capri style and in seven smoothie inspired colors; Sugar Free (nude), Blackberry (black), Raspberry, Orange Crush, Kiwi, Blueberry and Berry Burst all retail for $15.00. Smoothies will be available in the hosiery department in February 2010.

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